---
title: End of year CEO message 2024
description: CEO Dan Mcgrath summarises WLM's focus on accounting services, technological advancements, and the commitment to staff development and client relationships
image: https://insights.wlm.com.au/hubfs/End%20of%20year%20CEO%20message%202024.png
---

[![WLM_Logo_RGB_Orn50](https://insights.wlm.com.au/hs-fs/hubfs/WLM_Logo_RGB_Orn50.png?width=521&height=169&name=WLM_Logo_RGB_Orn50.png "WLM_Logo_RGB_Orn50")](http://wlm.com.au/)

- [About](https://www.wlm.com.au/about/)
- [Services](https://www.wlm.com.au/services/) 
    - [Tax & Compliance](https://www.wlm.com.au/services/tax-and-compliance/)
    - [Strategy & Advice](https://www.wlm.com.au/services/strategy-and-advice/)
- [Clients](https://www.wlm.com.au/clients/) 
    - [Construction & Trades](https://www.wlm.com.au/clients/construction/)
    - [Family Business](https://www.wlm.com.au/clients/family-business/)
    - [Insurance & Financial Services](https://www.wlm.com.au/clients/insurance-and-financial-services/)
    - [Renewable Energy & Environment](https://www.wlm.com.au/clients/renewable-energy-and-environment/)
    - [Service-based & Other Business](https://www.wlm.com.au/clients/service-based-and-other-business/)
- [Insights & Case Studies](https://insights.wlm.com.au/blog) 
    - [Blog](https://insights.wlm.com.au/blog)
    - [Buying a property with a business partner](https://explore.wlm.com.au/buying_a_property_with_a_business_partner_download)
    - [How to minimise tax & risk with business structure](https://explore.wlm.com.au/business-structure-whitepaper-download)
- [Contact](https://www.wlm.com.au/contact/)

[Login](https://clientlogin-us2.karbonhq.com/4Frhz6cPZq6r)

- [About](https://www.wlm.com.au/about/)
- [Services](https://www.wlm.com.au/services/) 
    - [Tax & Compliance](https://www.wlm.com.au/services/tax-and-compliance/)
    - [Strategy & Advice](https://www.wlm.com.au/services/strategy-and-advice/)
- [Clients](https://www.wlm.com.au/clients/) 
    - [Construction & Trades](https://www.wlm.com.au/clients/construction/)
    - [Family Business](https://www.wlm.com.au/clients/family-business/)
    - [Insurance & Financial Services](https://www.wlm.com.au/clients/insurance-and-financial-services/)
    - [Renewable Energy & Environment](https://www.wlm.com.au/clients/renewable-energy-and-environment/)
    - [Service-based & Other Business](https://www.wlm.com.au/clients/service-based-and-other-business/)
- [Insights & Case Studies](https://insights.wlm.com.au/blog) 
    - [Blog](https://insights.wlm.com.au/blog)
    - [Buying a property with a business partner](https://explore.wlm.com.au/buying_a_property_with_a_business_partner_download)
    - [How to minimise tax & risk with business structure](https://explore.wlm.com.au/business-structure-whitepaper-download)
- [Contact](https://www.wlm.com.au/contact/)

# News, views and more

![Dan McGrath](https://insights.wlm.com.au/blog/Dan%20McGrath)

**Dan McGrath**

 10 December 2024 —  2 min read

### Share

[mailto:?subject=End%20of%20year%20CEO%20message%202024&body=https://insights.wlm.com.au/blog/end-of-year-ceo-message-2024](mailto:?subject=End%20of%20year%20CEO%20message%202024&body=https://insights.wlm.com.au/blog/end-of-year-ceo-message-2024) 

[mailto:?subject=End%20of%20year%20CEO%20message%202024&body=https://insights.wlm.com.au/blog/end-of-year-ceo-message-2024](mailto:?subject=End%20of%20year%20CEO%20message%202024&body=https://insights.wlm.com.au/blog/end-of-year-ceo-message-2024)

![Dan McGrath CEO WLM accounting](https://insights.wlm.com.au/hubfs/End%20of%20year%20CEO%20message%202024.png)

## End of year CEO message 2024

We hear from our CEO, Dan McGrath, about the major milestones of 2024 for WLM: including strategic changes, leadership updates, technological advancements, and future goals.

2024 has been a very eventful year at WLM Financial which saw a major change with the divestment of our financial planning division and changeover to WLM Accounting. We maintain very close relationships with Sean McGowan and Stephen Buhlman and strongly believe in the need for our clients to use their services and maintain a focus on their wealth goals moving forward. However, we believe that by honing in on our accounting services, WLM can deliver unparalleled services and allows the leadership team to focus exclusively on running an exceptional accounting practice.

We were also delighted to welcome James Coles as a director from July 1st. James began his journey with us as a graduate, and it's incredibly gratifying to see him rise to the highest level. This progression exemplifies our unwavering commitment to staff development and highlights our employees' dedication to achieving excellence.

Embracing technology remains a top priority. We continue to enhance our client portal using Karbon software, aiming to make it as user-friendly as possible. This tool is crucial for safeguarding your information and ensuring transparency in the documentation and information collection process.

Artificial Intelligence is also an area we are paying particular attention to, both in how it can improve the efficiency of our internal workflows and how it may be able to help our clients. My personal hope is that it will allow us to have more forward looking conversations with clients by making the task of financial forecasting an ultra efficient process based on trends it is seeing in your industry and how the business has performed in the past. If AI can get to where we want it to, we expect WLM to become much more of an advisory service and less of a compliance service. This is a better outcome for the client and makes the work more interesting for our staff.

You may also notice some changes to our website! We are currently in the testing phase and getting ready to launch our new website in the new year, with an aim to better showcase our firm's specialties and future focus. As we look ahead to 2025, our goal is to grow sustainably, creating opportunities for our staff to develop into future directors and shareholders.

Finally, I would like to thank our clients for another year of supporting WLM we greatly value the relationship we have with each of you. I hope you all manage some well earned time off over the Christmas break and are able to come back refreshed and ready for a big 2025.

 

![End of year email signature - December 2024 (1)](https://insights.wlm.com.au/hs-fs/hubfs/End%20of%20year%20email%20signature%20-%20December%202024%20(1).png?width=1875&height=625&name=End%20of%20year%20email%20signature%20-%20December%202024%20(1).png)

 

##### Make a comment

[Previous](https://insights.wlm.com.au/blog/whats-ahead-in-2025)

[Next](https://insights.wlm.com.au/blog/5-key-gst-considerations-on-the-acquisition-of-a-renewable-energy-project)

## Wealth matters. Ask us how we can help you boost yours.

[Contact WLM Financial](http://wlm.com.au/contact/)

## Subscribe

Stay up to date with tax and accounting news, and subscribe to our newsletter.

[![WLM_Logo_RGB_Orn50](https://insights.wlm.com.au/hs-fs/hubfs/WLM_Logo_RGB_Orn50.png?width=195&height=63&name=WLM_Logo_RGB_Orn50.png) ](http://wlm.com.au/)

###### Contact

WLM Financial Services Pty Limited  
Level 20, 56 Pitt Street, Sydney NSW 2000  
GPO Box 5025, Sydney NSW 2001

**T** [02 9221 7777](tel:292217777)

###### Social

- <https://au.linkedin.com/company/wlm-financial-services-pty-ltd?trk=public_profile_topcard_current_company>
- <https://www.facebook.com/pages/category/Financial-Planner/WLM-Financial-Services-Pty-Ltd-1621313484830150/>
- <https://x.com/WLM_accounting>
- <https://www.instagram.com/wlm_accounting/>

- [TAX & COMPLIANCE](https://www.wlm.com.au/services/tax-and-compliance/) 
    - [Business Tax](https://www.wlm.com.au/services/tax-and-compliance/business-tax/)
    - [Company Secretarial](https://www.wlm.com.au/services/tax-and-compliance/company-secretarial/)
    - [Self-managed Super Funds](https://www.wlm.com.au/services/tax-and-compliance/self-managed-super-funds/)
    - [Personal Taxes](https://www.wlm.com.au/services/tax-and-compliance/personal-taxes/)
    - [Back-Office services](https://www.wlm.com.au/services/tax-and-compliance/back-office-services/)
    - [AFSL Accounting](https://www.wlm.com.au/services/tax-and-compliance/afsl-accounting/)
- [STRATEGY & ADVICE](https://www.wlm.com.au/services/strategy-and-advice/) 
    - [Business Systems](https://www.wlm.com.au/services/strategy-and-advice/business-systems/)
    - [Outsourced CFO](https://www.wlm.com.au/services/strategy-and-advice/outsourced-cfo/)
    - [Business Sales](https://www.wlm.com.au/services/strategy-and-advice/business-sales/)
    - [International Business](https://www.wlm.com.au/services/strategy-and-advice/international-business/)
    - [Our Trusted Advisor Network](https://www.wlm.com.au/services/strategy-and-advice/trusted-advisor-network/)
- [CLIENTS](https://www.wlm.com.au/clients/) 
    - [Construction & Trades](https://www.wlm.com.au/clients/construction/)
    - [Family Business](https://www.wlm.com.au/clients/family-business/)
    - [Insurance Underwriting, Insurance Brokers & Financial Services](https://www.wlm.com.au/clients/insurance-and-financial-services/)
    - [Renewable Energy Projects & Asset Managers](https://www.wlm.com.au/clients/renewable-energy-and-environment/)
    - [Service-based and Other Business](https://www.wlm.com.au/clients/service-based-and-other-business/)
- [OTHER](http://wlm.com.au/about/) 
    - [Resources](https://insights.wlm.com.au/blog)
    - [About](http://wlm.com.au/about/)
    - [Careers](https://explore.wlm.com.au/careers)
    - [Contact](https://www.wlm.com.au/contact/)
    - [Login](https://clientlogin-us2.karbonhq.com/4Frhz6cPZq6r/Identity/Account/Login?token=)
    - [Privacy Policy](http://wlm.com.au/privacy-policy/)

###### [Insights](https://insights.wlm.com.au/blog)

###### Legal Notices

The information contained in the WLM website, has been prepared from a wide variety of sources, which WLM, to the best of its knowledge and belief, considers accurate. WLM does not however warrant the accuracy of the information and forecasts possibly contained in the WLM website. No visitor to the site should rely upon the information and/or recommendations contained in the WLM website. WLM strongly recommends that all prospective purchasers of securities should make their own inquiries and seek professional advice before acting on any of the information contained in the WLM website. Should you wish to seek advice, please feel welcome to [contact us](http://wlm.advisclient.com.au/contact/).

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Dan McGrath",
    "url" : "https://insights.wlm.com.au/blog/author/dan-mcgrath"
  },
  "dateModified" : "2024-12-23T00:20:50.642Z",
  "datePublished" : "2024-12-10T03:43:55.000Z",
  "headline" : "End of year CEO message 2024",
  "image" : [ "https://insights.wlm.com.au/hubfs/End%20of%20year%20CEO%20message%202024.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://insights.wlm.com.au/blog/end-of-year-ceo-message-2024",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.wlm.com.au/hubfs/WLM_Logo_RGB_Orn50.png"
    },
    "name" : "WLM Financial Services Pty Ltd"
  }
}
```